Aegon, the parent company of World Financial Group (WFG), announced its financial results for the second half of 2025. The company met or exceeded all of its financial targets that were announced in 2023, and WFG’s distribution network grew to more than 95,000 licensed agents. WFG also achieved a record 30% increase in individual new life sales in 2025, as compared to 2024.
Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.
Direct Selling News is excited to unveil its preliminary list of direct selling services companies that have experienced at least 20%—or a minimum of $200mm—revenue growth year-over-year.
May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.
World Financial Group, the parent company of Transamerica Financial Advisors, Inc., hosted its annual Convention of Champions with the theme of “Win as One.” To emphasize this goal of growing independent businesses with a common goal of ensuring no family is left behind in opportunities to secure their financial future, World Financial Group invited Shaun White, Olympic gold medalist and snowboarder, to deliver the keynote address.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]