Fluid, the We-Commerce platform built for direct selling and relationship-based commerce, announced the completion of a $15 million funding round led by Vess Pearson, Aptive Environmental Co-Founder and CEO, who will now join Fluid’s board of directors. Alex Bean, Divvy Co-Founder, also participated in the funding round, along with strong follow-on investment from existing investors, which the company stated reflects sustained confidence in the company’s future, the product’s progress and the size of the market opportunity.