Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as…

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Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that…

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