In direct selling, change isn’t simply a strategic decision made in a boardroom. It’s something experienced by thousands of independent entrepreneurs whose businesses, confidence and income are tied to the decisions we make as corporate leaders. That’s why I’ve come to believe that the greatest challenge facing our industry isn’t learning how to innovate. It’s learning how to build organizations that can absorb change without losing trust.

A recent consumer attitudes study conducted by Ipsos for the Direct Selling Education Foundation (DSEF) shows a “sharp rise in consumer trust and interest in direct selling.” According to the study’s results, positive consumer perceptions of the direct selling channel have improved 21% since 2019, with four out of five US consumers reporting a neutral to favorable opinion of purchasing from a direct seller.

USANA Health Sciences Inc. has been selected by TGF Analytics as one of “America’s Most Trustworthy Public Companies.” USANA was ranked fourth among small/mid-cap companies with an A+ rating—something only 5 percent of companies researched achieved. The rankings were based on dozens of factors in five key areas: financial governance; environmental, social & corporate governance; […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]