As recent events on the global trade front have reinforced for all of us, 2025 is moving fast and bringing high levels of change and uncertainty. To adapt, companies need all the tools at their disposal—especially power tools like mergers and acquisitions. This is particularly true for companies in the global and volatile direct selling industry. But like any power tool, merger and acquisition (M&A) strategies need to be wielded carefully.

The direct selling industry is a mystery to many people, especially lawmakers who often equate it with negative stereotypes of the past rather than recognizing the positive impact it has on state and local economies. Who better to explain all the positive attributes of direct selling than the companies themselves?