Europe Map

The U.S. Direct Selling Association reported in its annual “Growth and Outlook Report” released last month that retail sales of beauty and personal care products in the U.S. slightly declined in 2017, coming in fourth in percentage sales by product category behind wellness, services and home & family care. In Europe, however, 2017 sales of cosmetics and personal care products…

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The six publicly traded direct selling companies we follow, whose stocks are listed in the U.S., Herbalife (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), began 2018 in much the same fashion as how they exited 2017. On balance, trends continue favorable. In aggregate, on an equal weighted…

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