Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One […]
Click here to order the November 2017 issue in which this article appeared. SENEGENCE INTERNATIONAL Founded: 1999 Headquarters: Irvine, California Executives: Joni Rogers-Kante Products: Skincare, Anti-Aging, Cosmetics, Body Care For many years, Rogers-Kante, always one to lead with tenacity and fearlessness she learned at a young age, had focused on connecting with the women in the field and supporting them in […]