The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Direct Selling News is excited to unveil its preliminary list of direct selling product companies who have experienced at least 20% year-over-year growth, demonstrating true momentum either domestically or globally.

The Super Patch Company Founder Jay Dhaliwal only greenlights products he knows the market wants. A career running sales operations for powerhouse corporations within the software space taught him how to identify these golden opportunities.

Super Patch announced a partnership with Mark Macdonald, New York Times bestselling author and frequent TV guest. Macdonald is known for his expertise in nutrition, fitness and overall health.

12 North American companies with annual revenues exceeding $50 million, exhibiting not only resilience but an ability to create something every company wants: momentum. Direct Selling News sat down with the CEOs of these revenue-driving companies to learn from their business strategies and what it means to design a healthy company culture during rocket ship growth.