Americans check their phones every 10 minutes on average, making text messages a channel that demands attention. With a 98 percent open rate, SMS presents a unique opportunity for businesses to connect with their audience effectively.

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely […]