OPTAVIA’s journey over the last two years very closely resembles the lives of the very community it serves. CEO and board member Dan Chard and his new team understood that the evolution of OPTAVIA was a turning point for the parent company. As a health and wellness brand, OPTAVIA works with clients seeking a change, […]

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]

Owings Mills, Maryland-based Medifast Inc., a provider of healthy living products and programs, has announced financial results for the third quarter ended September 30, 2017. Revenue increased 12.6 percent to $77.2 million from revenue of $68.6 million for the third quarter last year. “Our third quarter results reflect some early successes of our strategic growth […]