Over the past 18 months, direct selling has endured one of the most turbulent periods in its modern history. Closures, pivots and private equity shakeups have fueled unease and speculation about decline. Yet the real story is far more nuanced: direct selling isn’t shrinking—it’s evolving.

Amway, the largest direct selling company in the world, has released its annual findings on the state of entrepreneurship worldwide. The 2018 Amway Global Entrepreneurship Report (AGER) was conducted by Amway in partnership with Dr. Isabell M. Welpe, a professor and the chair of strategy and organization in the School of Management at the Technical […]

In their first seven years, Heidi and Orville Thompson built home- and personal-fragrance company Scentsy into one of direct selling’s top-line players. What began in a 40-foot metal shipping container on a Meridian, Idaho, sheep farm in 2004 led to meteoric growth by 2011 when they hit $535 million in revenue. The next year Scentsy […]