As 2025 draws to a close, the direct selling channel finds itself in a period of meaningful transformation—shaped by rapid technological advancement, shifting consumer expectations, economic pressures and renewed clarity around where future growth will come from.

Social commerce is a new term for a new era. But it is also a powerful signal to the outside world that the way people shop has permanently changed, and direct selling is uniquely positioned to lead—not follow—in this transformation.

New research revealed that Millennials in the UK have become the fastest growing demographic for social commerce purchases. This is in sharp contrast to popular belief.

Direct selling is blending with the direct-to-consumer space and it is changing two very important dynamics in the industry: The nature of our relationship with consumers and the nature of competition itself. 

Social commerce—shopping that takes place from product discovery to purchase on a social media platform—is projected to grow three times faster than traditional ecommerce over the next three years.

Instagram is launching in-app shopping capability is another sign that social media platforms are getting into the commerce game. So how does all this impact direct selling? With so many distributors using Instagram as a way to showcase new products and build their own personal brand, it’s only natural to assume they will want to […]

Click here to order the November 2017 issue in which this article appeared. I LOVE BEING IN THIS CHANNEL. Over the past 27 years, I feel like I’ve seen it all. And really, truly, from daily field work to taking part in growing businesses, seeing the operations and mentoring young business leaders, I can’t imagine a better […]