Direct selling companies are facing a platform decision that didn’t exist in the same form five years ago. The ecommerce options available today are more capable and more varied than at any previous point, and the consequences of choosing poorly—in either direction—are significant.

This year, social commerce is expected to account for approximately 20% of all online retail sales, according to global data analytics and market research company Statista. This type of selling, which drives purchases through social platforms like TikTok Shop, LTK and influencer links, enables instant shopping for potential customers who can browse and buy without leaving their platform of choice.

Scout & Cellar launched a “strategic technology upgrade” with its new Shopify integration. The addition of Shopify is expected to modernize the consultant experience and streamline processes and is part of the company’s 8th anniversary celebration.

TikTok videos will soon offer shoppable products, allowing users to buy items directly through the app’s short videos. Previously, users could only shop through ads. 

Just as the arrival of a new year allows us start a new chapter and usher in new ideas, we too at Direct Selling News are excited to present to you a few new items for show and tell. As you can see we have added a new coat of paint to our look and […]