Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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SEACRET Ben Shabat

In 2000, when brothers Izhak and Moty Ben Shabat launched a family-run holiday business selling toys in mall kiosks, their family and friends risked everything to help. SEACRET DIRECTFounded: 2011Headquarters: Phoenix, AZTop Executive: Izhak Ben Shabat2017 Net Sales: $200 Million2018 Global 100 Rank: 72Products: Cosmetics, Personal Care Their parents sold everything they owned, their extended family…

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Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons When traditional retail…

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