The backbone of everything in the direct selling space is our salesforce. We can create every tool necessary, however, it’s much more than that. Today’s salesforce is smarter, faster and savvier than ever before. They do their homework and research before they join companies.

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]