Tranont debuted its Tranont For Her supplement, designed to support women through menopause with a clinically studied formula that includes ashwagandha to promote healthy cortisol levels and EstroG-100, a patented herbal blend used in Chinese medicine to alleviate menopause-related symptoms naturally.

Medifast announced the debut of OPTAVIA ASCEND, a new line that includes high-protein mini meals and daily nutrient packs. These new nutrition plans are designed to support those using GLP-1 medications and working to manage a healthy weight.

FASTer Way to Fat Loss, a digital fitness and nutrition brand known for its fat loss strategies, announced the debut of FASTer Way Hydration, a hydration product that functions to replace electrolytes while supporting nutrition enhancement through unprocessed mineral sources like Celtic Sea Salt and rare Spanish Cave Red Salt.

Plexus Worldwide announced the debut of Plexus Sleep, a gummy supplement designed to promote quality, restorative sleep and a healthy sleep cycle.

Zurvita announced the launch of Zurge, a supplement coffee blend formulated with CognatiQ, which has been shown to increase a key neuroprotein that is vital to learning, memory and higher thinking.