Hosted by DSN Founder and CEO Stuart Johnson, the session focused on real-world application rather than theory—what leaders are already building, testing and learning as AI becomes embedded in daily operations.

At DSN's Future of Commerce Deep Dive—held November 19 in Lehi, Utah—we addressed commerce as a whole—the complete ecosystem of technology, payments, finance, taxes, logistics and products working together. Because for commerce to truly thrive, every one of these components must evolve in harmony.

We are entering a new era of digital commerce defined by three phases: being found by AI; selling through AI; and ultimately thinking with AI. Over the next 36 months, these phases will fundamentally reshape how brands compete for attention and build customer loyalty.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

Direct Selling University’s (DSU) Spring 2025 EVENT was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and unify in a mission to improve the industry for all.

The impact of artificial intelligence took center stage at DSU Spring 2025. As one of four breakout sessions at Direct Selling University Spring 2025, the AI Workshop, hosted by DSU Founder and CEO Stuart Johnson, remained a highlight, blending corporate and third-party perspectives on AI’s practical applications. Featured speakers included Peter Griscom (Mannatech), Deb Bursley […]