If you lead a direct selling company today, you’ve probably noticed a growing trend—one that might make you a little nervous—your top field leaders are building personal brands. They’re launching podcasts, growing social media followings, writing books and creating content that sometimes extends beyond your company’s products and mission.

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with […]