Over the last 20 years, Ørjan and Hilde Sæle have turned Zinzino from a small, Scandinavian coffee startup into an international life science pioneer of test-based, personalized nutrition. What began as a response to past frustrations has grown into a mission to redefine health focused on prevention and precision, positioning the Norwegian husband-and-wife team as global leaders who don’t just see the future—they build it.

Founded in 2005 by direct sales veterans Ørjan and Hilde Sæle, Zinzino is tackling one of the biggest shortfalls of the health and wellness industry—proof. Of the thousands of nutritional systems, supplements and products on the market, surprisingly few have proven results. Many companies may point to lab testing or clinical trials, but Zinzino’s founders expected more. Alongside their portfolio of nutritional supplements, weight management products and scientific skincare, the company offers innovative blood testing to provide customers with personalized data they can use to spend their wellness dollars wisely.