While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available […]
One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The […]