Posts Tagged ‘Millennial’
Growth of Digital Payment Market Being Driven by Millennials
Millennials, who currently account for approximately 27 percent of the global population, are driving the growth of the digital payment market. According to FinancialBuzz.com, a financial news portal, payments by cash are slowly fading as the emergence of digital, or cashless payment options, are quickly being adopted by consumers. Technology is heavily integrated into the…
Read MoreBuild Trust Through Online Responsiveness
The goal of a direct selling company’s online marketing strategy is building trust through personal relationships with customers. The direct selling channel is based on the one-to-one interactions between independent consultants and customers. But what about the relationship between the company and the customer? What happens when negative comments appear online about a company’s products…
Read MoreGeneration Z’s Impact Is Closer Than You Think
So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…
Read MoreA New Age for Direct Selling – In the age of Amazon, how will the industry continue to compete?
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue.…
Read MoreThe Most Influential Women in Direct Selling
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…
Read MoreNavigating the Millennial-Driven World
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…
Read MoreLaunching New Products and Segments
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…
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