Tools. Listening. Cascading and High Leverage Activities. IN OUR PREVIOUS JANUARY COLUMN, we launched the concept of thinking strategically about everything in order to get the best results, which is what I do every day in working with top executives. In that article, we talked about gaining strategic clarity on the things that matter the […]

It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what […]