Today, direct selling fields are disparate groups defined internally by the cultures, brands and messaging of the companies they represent. They are always evolving and always a challenge. Productive field engagement takes hard work and diligence on the part of companies, as well as a good measure of finesse when marketplace challenges dictate change.

The pandemic abruptly changed how and where employees did their jobs. Working from home—a long-standing staple within the direct selling distributor field—became the new norm for many corporations.