More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to […]

Childhood dreams so rarely see the light of adulthood, but when they do, they’re often unstoppable. A young Cara Brook would tell you that her dream is to own a makeup company one day. “I noticed that all my friends’ moms had makeup, but it seemed like they all complained that they didn’t know how […]

If you haven’t heard about it yet, where have you been? I’m talking about Cannabidiol, or CBD, the ingredient being credited with a growing list of health benefits and, as a result, is rapidly transforming much of the consumer product landscape. Both Dr. Sanjay Gupta and Dr. Mehmet Oz are just a few mainstream medical professionals […]

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who […]

Direct selling is in the throes of a hot new business trend, and the companies who are jumping onboard say the benefits outweigh the risks. Did You Notice The Shift? Barriers have disappeared and customers are engaging like never before. In fact, the current digital and technological change is so great that it will completely […]