With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
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U.S. Congressman Andy Barr (R-KY) recently met with employees of Direct Selling Association (DSA) member Scentsy at its warehouse facility in his hometown of Lexington, Ky. Rep. Barr toured the warehouse and observed as 200 employees picked, kitted and packed products for delivery to more than 108,000 Scentsy Consultants across the United States. “I enjoyed getting […]
The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors. Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]