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Friday / June 13. 2025
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Change is in the Air
Change is in the Air
From the October 2021 issue of Direct Selling News magazine. IT IS OCTOBER—AND CHANGE IS IN THE AIR. My favorite season is here. The weather is changing, and the leaves are turning. Everywhere we look, we can see change. One of my favorite quotes is by Nolan Ryan—“Enjoying success requires the ability to adapt only. Only by being open […]
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Building Your Brand is Vital
Building Your Brand is Vital
From the September 2021 issue of Direct Selling News magazine. YOUR BRAND IS NOT WHO YOU SAY IT IS. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association are always in the hands of consumers, and in the case of direct selling, the distributors. In our cover story, find out […]
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Global Insights and Lessons from 2020!
Global Insights and Lessons from 2020!
From the August 2021 issue of Direct Selling News magazine. EACH YEAR, WE LOOK FORWARD TO BRINGING YOU AN ANALYSIS of the World Federation of Direct Selling Associations’ Global Sales data report. The report for 2020 was a wealth of information. For our cover story, writer Beth Douglass Silcox identifies the 23 global marketswith sales of $1 billion or […]
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Spring and Celebration are in the Air!
Spring and Celebration are in the Air!
From the May 2021 issue of Direct Selling News magazine. WHAT AN EXCELLENT TIME IT IS to be looking at the positives and examining what it means to be a part of the direct selling channel. A huge thank you to all who tuned in for our second virtual Global Celebration. We had a night […]
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Cloud-Based Technology and Customer Acquisition Power Le-Vel’s Explosive Growth
Cloud-Based Technology and Customer Acquisition Power Le-Vel’s Explosive Growth
  Le-VeL Brands Founded: 2012 Headquarters: Frisco, Texas Top Executives: Jason Camper and Paul Gravette, Co-Owners/Co-Founders and Co-CEOs 2016 Revenue: $449 million Global 100 Ranking: 44 Products: Nutritional/Health and Wellness Products Celebrating its fifth anniversary, Le-Vel Brands is the proverbial train barreling through the direct selling terrain as it picks up speed with new product offerings and a growing base of […]
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