After launching as a brand that sold lashes and theater makeup to Broadway stars in 1952, LimeLife has gone through a number of transformations, ultimately evolving into a direct selling company under Gay’s leadership, while still clinging to its professional makeup roots.

Giving women the tools to create an inspired future. BEAUTY BRANDS HAVE long laid claim to empowering women through their products because great skin and flawless makeup can make us feel confident and powerful. But it takes much more than a bright lip and a bold brow to truly empower a woman. A BEAUTY LEGACY […]

A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]