Listen to this story starting at 16:09 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below! Jim Northrop believed that the direct selling industry had the unique ability to positively impact people’s lives. For decades, he […]
PRINCESS House is celebrating 60 years in business with a richly celebrated Diamond Anniversary and a Bravo Impact Award. The Bravo Impact Award recognizes the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. Their 60-year success story clearly reflects these qualities.
Throughout its 60-year history, Princess House has been known for breaking down barriers. And when a global pandemic presented unexpected changes to every part of the economy in the spring of 2020, Princess House continued to roll with the punches. The company not only survived the COVID-19 pandemic, it also experienced such tremendous year-over-year growth that it earned the Bravo Growth Award for product-based companies.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
For Princess House, the 2020 chaos was the perfect atmosphere to rethink, restructure and reorient the company, shifting course from several years of declining sales and scattered focus.
Some of the industry’s most powerful and esteemed leaders came together to share their proven business strategies and cast vision for the future of the channel.
With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.
In 2019, Princess House sales were in decline for the third year, and the company’s programs and communications strategies struggled to motivate or induce growth. Still, their discouraged field leaders remained loyal, and when three-months of evaluation wrapped at year’s end, Lynne Coté—part of the Board’s review—joined Princess House as president/CEO in January 2020.