Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

At DSN's Future of Commerce Deep Dive—held November 19 in Lehi, Utah—we addressed commerce as a whole—the complete ecosystem of technology, payments, finance, taxes, logistics and products working together. Because for commerce to truly thrive, every one of these components must evolve in harmony.

Direct Selling News is excited to unveil its preliminary list of direct selling services companies that have experienced at least 20%—or a minimum of $200mm—revenue growth year-over-year.

While most of the direct selling channel battled decline, a majority of the industry's service companies enjoyed a pattern of steady, stable growth. DSN takes a deep dive into what's behind this sector's success story.