Expanding business to other countries presents countless challenges. Your marketing strategy can vary incredibly. Some marketing and branding efforts can have a global appeal, while others need to be uniquely crafted for different cultures. Let’s look at three key issues to focus on when developing a marketing strategy when expanding into new countries.

Melaleuca, an Idaho Falls, Idaho-based wellness company, has decided that the company’s surplus cash gained from the new tax-overhaul bill will be given to Melaleuca employees. The $1.5 trillion tax cut plan for U.S. corporations, signed by President Donald Trump on Dec. 22, is the lowest rate since 1939. Melaleuca CEO Frank VanderSloot announced via […]

Melaleuca, the Idaho Falls, Idaho-based wellness company, recently rewarded 230 employees who have reached landmark anniversaries this year by giving them $2.8 million in loyalty and longevity bonuses during the company’s annual meeting. These bonuses were distributed to 180 employees from Idaho Falls and Rexburg, Idaho; 45 from Knoxville, Tennessee, three from Hawaii and two […]