Skincare company L’Bri Pure N’ Natural is evolving how its consultants connect with customers through its innovative Shopping LIVE platform. This tool has not only empowered consultants’ businesses but also driven sales and strengthened the company’s community-focused approach.

The TV shopping experiences many of us remember on QVC or Home Shopping Network may be old hat, but live shopping is back in a huge way. In fact, it could direct ecommerce in the coming years, and savvy direct selling companies are figuring out how to implement it into their marketing efforts.