Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.
At its Share the Light Taiwan-Hong Kong-Macau Annual Recognition Conference, LifeWave celebrated 17 years of growth and market development in Taiwan. Approximately 2,000 Brand Partners and guests attended the event that included a large-scale indoor drone performance.
LifeWave, Inc. announced record-breaking attendance at its 2025 Global Conference in Anaheim, California. The event, themed Share the Light, welcomed thousands of brand partners from more than 35 countries in both virtual and in-person settings.
Nowsite, a leader in sales enablement for the direct selling industry, has continued its strategic partnerships with direct selling companies. Nowsite announced the addition of partnerships with LifeWave, ACN and Nikken.
Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.
At its 2025 conference, LifeWave celebrated its community and shared purpose and vision for the future. As part of that communal experience, LifeWave debuted a new asset video featuring William Shatner as “The World’s Oldest Intern.” In it, Shatner tours the LifeWave Welcome Center as a LifeWave intern and marvels at the center’s next-level innovation […]
Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!
We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!
Innovation is in LifeWave’s DNA. While working on a project for the US Navy that sought to improve energy and stamina for Navy SEALS aboard submarines, David Schmidt, LifeWave Founder and Chairman, developed a prototype that leveraged phototherapy to stimulate the skin with light and spark a cellular response that would, in turn, create more energy.
LifeWave has launched Cellergize Morning, its first-ever daily supplement innovatively designed to support stem cell activity and enhance the performance of LifeWave patches.
For the second consecutive year, LifeWave has been honored with the Bravo Growth Award, a recognition given to the direct selling product-based company with the highest year-over-year revenue growth on the DSN Global 100 List. LifeWave stands out again this year for its remarkable momentum, experiencing 30x revenue growth in the last six years. Between 2018 and 2024, the company saw revenues increase from $20 million to $555 million.
Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!