As NeoLife prepares to celebrate its 65th year in business, CEO Kendra Brassfield honors the beautiful legacy of her family’s business but has fixed her eyes on the promise of what the next decade holds. While so much of her father’s work and dedication is built into the foundation of NeoLife, what comes next is up to her.

How some of the industry’s most successful founders turned their distributor experience into multimillion-dollar powerhouse brands.

Many of these young game changers grew up within the industry, either as distributors or as children of industry legends, and so carry the advantage of history as well. As a result, they are well‑versed on the value of compensation plans and distributor engagement, but also know how to leverage and embrace social media and digital footprints.