Building a legacy organization is the dream of every ambitious direct sales leader. The compound success of consistency through the steady, everyday activities this industry teaches lays the foundation for businesses to last generations. But the industry is in constant motion, and legacy organizations aren’t immune to challenges. It’s how people navigate those challenges that separate leaders from partners.

Partner.Co announced its official launch with a Global Kickoff Event on February 11. The new entity combines time-trusted brands and people from multiple companies — ARIIX, LIMU, Morinda and Zennoa — into a cohesive partnership that celebrates their diverse backgrounds.

Approval has been granted to sell NewAge to an experienced team lead by long-time Morinda brand partner John Wadsworth.