A new Ipsos study conducted on behalf of the U.S. Direct Selling Association shows that a significant number of Americans are interested in pursuing entrepreneurial opportunities. The comprehensive study showed the highest interest coming from young people, and also confirmed the positive perceptions of direct selling as both an attractive entrepreneurial opportunity, as well as an ideally…

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The Direct Selling Association (DSA), hosted a Sales and Marketing Conference #Vision2020 in Lake Tahoe, CA, Dec 11-13.  The Conference served as an educational experience for direct selling industry professionals to share new ideas, best practices and growth strategies for in 2020. Keynote speakers featured at the Conference included Lisa Gudding, Executive Vice President at Ipsos, on…

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Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of…

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Seldia

A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s…

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