When Rodan + Fields was relaunched in 2018 by Katie Rodan and Kathy Fields, the term “influencer” had not yet made its way into the public lexicon. But Elisabeth Charles, CMO of Rodan + Fields, said the brand’s consultants were essentially influencers before the term existed. In the U.S., 300,000 consultants sell the products through a […]

Perfectly Posh announced it is officially open for business in Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa and the Northern Mariana Islands. Individuals living within those five territories are eligible to buy products directly from the website, start their own business as a Perfectly Posh Influencer, and participate in promotions, military discounts and business incentives. “We want […]

Creating a fun, exciting, attractive environment. I have A few topics that I want to talk about that are very close to my heart that can help create a winning environment that leads to constant growth. I believe the key for all of us is to build something, build a business that’s bigger than any […]

In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how […]

A new study by global communications firm Ketchum shows that the definition of wellness is equally emotional as it is physical, and that today’s wellness influencer is most commonly young, male and ranks mindfulness and positive relationships among his top goals for well-being. With 93 percent of Americans reporting they have at least one wellness goal, there […]