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Posts Tagged ‘influencer marketing’

Under the Influence

influencer

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with…

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Trends in Influencer Marketing

In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how…

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