One of the fastest-growing and most effective technologies is augmented reality (AR). Unlike virtual reality that creates a totally immersive virtual experience, AR works with and enhances your environment with overlay digital information, typically using a mobile device.

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can […]