From customized packaging to messaging to building unique product combinations, consumers are willing to pay top dollar for customization. According to a study by YouGov, 49 percent of Americans are interested in buying customized items.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

IDLIFE Founded: 2013 Headquarters: Frisco, Texas Top Executives: Logan Stout, CEO, Laura Brandt, President, and Mark Bennet, COO & General Counsel Products: Customized health and wellness products IDLife’s focus on the individual extends far beyond personalized nutrition. It applies to the company’s focus on impeccable customer service, a thriving internal culture and strong partnership with […]