Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.