Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Any great direct selling organization will tell you that the vision of its founder is the driving force behind its continued success. Think Mary Kay Ash. Or Doris Christopher. Or Rich DeVos and Jay Van Andel. Three years after his passing, Harland C. Stonecipher’s pledge to provide middle-income Americans with a product that affords easy […]