Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

The Happy Co., known for its nootropic, functional beverage products, announced the unveiling of its new weight loss system. Included in this new system is a debut product, The Fit & Happy Shake, which will be available in mocha and vanilla.

Some of the industry’s most powerful and esteemed leaders came together to share their proven business strategies and cast vision for the future of the channel.

The Happy Co. is launching its nootropic functional beverages, as well as its entire U.S. product line into 21 European countries. “This will be The Happy Co.’s first introduction into the European market,” said Bo Short, Chief Executive Officer of Elevacity Holdings LLC & Elevacity International Holdings, LLC. “We are taking advantage of the popularity […]

Before it was The Happy Co., Elevacity was skillfully distributing joy. More than 410,000 customers enrolled within the company’s first two years of business—an almost 10:1 customer-to-distributor ratio—bringing in $15 million in sales each month. As people joined for the mood-enhancing and nootropic science-based products, they stayed for the warm and fun company culture. Organically, happiness became Elevacity’s trademark characteristic.

Elevacity announced the launch of its new brand identity, The Happy Co. This new brand is the result of a six-month creative development process led by premier digital marketing agency, BVA, whose clients include Red Bull and Kylie Cosmetics. “We are so excited to launch this new brand to a global audience in the coming […]

Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]

Plano, Texas-based Elepreneurs announced the appointment of Garrett McGrath to the position of president. Prior to this role, McGrath served as Elepreneurs’ chief impact officer working to execute the company’s vision, develop strategic direction and provide training to help maximize the success of every Elepreneur and the Elevacity products. McGrath brings more than three decades […]