Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

Direct Selling News is excited to unveil its preliminary list of direct selling services companies that have experienced at least 20%—or a minimum of $200mm—revenue growth year-over-year.

While most of the direct selling channel battled decline, a majority of the industry's service companies enjoyed a pattern of steady, stable growth. DSN takes a deep dive into what's behind this sector's success story.