Oriflame announced its Glam Studio will be featured at the Cannes Film Festival for the second consecutive year. This installation will be located in the Palais Miramar and offer bespoke hair and makeup services by professional artists to create red-carpet moments.

The company stated its role as a Brand Sponsor for the film is a way to continue deepening its culturally relevant partnerships, and that Andini’s film, which explores themes of resilience, hope and community values, aligns and reflects its own beliefs and mission.

Oriflame announced it will be expanding its Personalized Wellness Pack product line into two new European markets: the Czech Republic and Romania.