The way we shop has changed dramatically since 2020. Direct-to-consumer (DTC) brands are reconfiguring the way we purchase everything from clothes to furniture to groceries to personal care products.

According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under […]