disruptor

According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under…

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For a second consecutive year, Lake Mary, Florida-based Jeunesse garnered numerous awards at the AVA Digital Awards, an international competition recognizing outstanding work in digital communications. The global youth enhancement company garnered 10 Platinum, 5 Gold and 4 Honorable Mention awards for video and other digital media projects. One of the company’s newest video releases,…

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