Despite growing interest in sustainability, two major factors are discouraging consumers from purchasing brands with sustainability-oriented practices. According to a global survey from The Conference Board, consumers cite the top deterrents as the price premium associated with sustainable products, as well as communications challenges. The latter entails consumers insufficiently knowing about, trusting and understanding brands’ sustainability claims. […]

Despite growing interest in sustainability, two major factors are discouraging consumers from purchasing brands with sustainability-oriented practices. According to a global survey from The Conference Board, consumers cite the top deterrents as the price premium associated with sustainable products, as well as communications challenges. The latter entails consumers insufficiently knowing about, trusting and understanding brands’ sustainability claims. […]