In a digital landscape that constantly evolves, businesses aiming to forge deeper connections with customers must embrace new trends and approaches. Today’s consumers expect brands to create personalized, meaningful experiences that acknowledge their unique preferences and values.

These new approaches to giving are reshaping corporate philanthropy. GIVING BACK is a staple for most direct selling cultures, but technology and societal changes are reshaping what philanthropy efforts look like for companies wanting to make a positive impact. According to communications consulting company Porter Novelli, more than 70 percent of employees demand social responsibility from companies, and […]

With online customer experiences becoming the norm, creating and tracking a customer loyalty program has never been easier or more relevant.