We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll…

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Plexus Worldwide, a Scottsdale, Arizona-based health and wellness company, has hired Louis Ross as the Vice President of Customer Service. According to Plexus Worldwide CEO Tarl Robinson, the company has achieved substantial growth in the number of Ambassadors and customers, necessitating continuous improvement in the ways Plexus supports them. “We are confident that the knowledge…

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Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons Just a few…

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