Counter Brands, LLC., parent company of Beautycounter announced it will endorse the Natural Cosmetics Act. The bill, introduced by Congressman Sean Patrick Maloney (D-New York.), is the first legislation introduced in the U.S. that sets clear guidelines for the use of the word “natural” and “naturally derived” on personal care products. The bill sets a strong […]

Counter Brands, LLC, parent company of Beautycounter, announced the appointment of Gina Boswell to its Board of Directors, effective immediately. Most recently, Boswell served as president, Customer Development, Unilever North America; prior to that, she was CEO, Unilever UK & Ireland and executive vice president, Personal Care, North America. Boswell has also held senior leadership positions with other global companies, […]